PC Nguyen is a design strategist, journalist and the founder of Totem, a strategic foresight consultancy that specializes in branding and qualitative market research through the lens of empathy and compassion. PC has been published in the Los Angeles Times, Conde Nast Traveler, among other publications. Her documentary on Brazilian lowrider car culture, South American Cho-Low, was featured on PBS and at various independent film festivals.
